Your CEO command centre.
See the few numbers that change a decision first, then drill into acquisition, funnel, product, retention, commercial performance, AI economics and site behaviour.
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What moved today?
Current period vs previous period
Use movement to spot acceleration or deterioration before a headline total hides it.
The handful of numbers that should change a decision.
If a metric here looks weak, use the section link to investigate the cause rather than adding more metrics to the overview.
Ad → Reset → Day 1 → Day 7 → paid
The launch funnel to watch during Meta testing. It separates traffic, activation, Reset completion and purchase so you can see exactly where the journey is leaking.
What are families telling us?
Latest first-party feedback from meaningful MyWins moments, with public-use permission kept visible.
Where is the business asking for attention?
Launch guardrails help identify weak stages while the sample is still growing; they are not investor promises.
Show health signals 8 checks
Is a technical issue distorting the business numbers?
Check reliability before interpreting a sudden conversion or engagement drop as a strategy problem.
Can customer acquisition become efficient?
Traffic is only useful when it moves through signup, first value and payment.
Which channels are creating paying customers?
Compare source, campaign and creative by conversion and CAC — not clicks alone.
| Source | Campaign | Creative | Creator | Regs | Day 1 | Reset Day 7 | Paid | Paid % | Spend | CAC | MRR | MRR / spend |
|---|
Where are families dropping out?
Follow the path from site visit to paid family. Counts may include activity by different families or date scopes. Percentages are hidden where stage totals cannot form a valid sequential funnel.
Reset Day 7: the number of recorded final-day review/completion events for the free 7-Day Reset. It is not a paid subscription or a seven-day retention measure. Historical or test activity may be included, so compare like-for-like dates and accounts before interpreting the number as new-family completions.
How quickly do new parents reach value?
A signup is not activation. The key moment is getting a child set up, choosing one focus and recording the first Prompt Load observation.
Where are unpaid families sitting?
Snapshot of unpaid accounts, which may include families registered before the selected reporting period. Do not compare these totals directly with new registrations.
How much are families actually using MyWins?
Usage depth shows whether MyWins is becoming part of family routines.
Which product features are becoming habits?
Use this to separate a weak feature from a discovery or onboarding problem.
Are families using the motivation loop?
Self-log review
Referrals
Are families coming back?
DAU, WAU, MAU and cohort retention show whether MyWins is moving from useful trial to repeat habit.
Do paying families keep using MyWins?
Each retention figure only includes customers old enough to have reached that point.
Why are customers leaving?
| Reason | Count |
|---|
Customer voice
Read what families actually tell MyWins at meaningful moments. Use the date filter above to review recent responses or switch to All time.
Is recurring revenue growing?
MRR, ARR, plan mix, cancellations and revenue at risk in one place.
Can acquisition scale sensibly?
Use CAC and payback now; treat LTV cautiously until churn history is mature.
Is AI support useful and economically controlled?
Track question volume, deterministic answer deflection, model calls, tokens, latency and estimated cost — never the question or answer text.
Can we trust the decisions?
Is the product getting in the way?
These error counts cover fixed rolling windows, regardless of the date filter above.
| What went wrong (last 7 days) | Where | Reports | Last reported (UK) |
|---|
What are visitors doing before they become families?
Consented behavioural metadata only: no child names, parent names, activity text, comments or Ask MyWins question text.
Where visits come from
How people browse
Locale & timezone
Which pages earn attention — and where do people leave?
| Page | Views | Visitors | Engaged time | Scroll | Exit rate | CTA clicks |
|---|
What are visitors actually clicking?
| Page | CTA | Clicks |
|---|
Understand the SaaS language behind the decisions.
Search a metric to see what it means, why MyWins cares, what weak/strong movement can signal and which lever to pull.