Privacy built for families

This policy explains how MyWins At Home collects, uses, stores and protects information about parents and children using the service in the United Kingdom.

Last updated: 31 August 2026Applies to: MyWins At Home website and app pages

We do not sell family data

MyWins is designed for family progress, not advertising or data resale.

Parents stay in control

Parents create child profiles, choose settings and control what is entered.

No child advertising

Child dashboards should not display advertising or marketing prompts.

Restricted child access

Children only see their own child dashboard, not billing or parent settings.

1. Who we are

MyWins At Home is a trading brand of Mind Masters Labs Ltd, company number 17000606, registered in England and Wales.

Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.

Mind Masters Labs Ltd is the data controller for parent account data and family information entered into the service.

Privacy requests, account deletion requests and data questions can be sent to hello@mywinsathome.com or through the Support page.

2. Personal information we collect

Parent account dataName, email address, authentication records, intended or active plan, subscription status and support messages.

Child profile dataChild name or nickname, optional age or age range, child username and PIN credentials, and the activities, wins, misses, dates, comments, challenges, rewards and progress entered or selected by the parent.

Usage and security dataLogin activity, device and browser information, page interactions, technical logs, error information and security events needed to run and protect the service.

Campaign and survey attributionWhen a parent follows a MyWins survey result or advert link, MyWins may record campaign parameters and the broad result category so the registration journey can be measured. This is associated with the parent journey, not used to advertise to the child.

Payment dataStripe processes card and billing information. MyWins stores subscription status, plan, Stripe customer and subscription references, but not full card numbers.

MyWins does not require a child's email address, telephone number, home address or payment details.

3. Why we use personal information

We use personal information to provide the service, manage parent and child dashboards, save rewards and progress, calculate Prompt Load and Independent Start Rate for the selected focus, keep accounts secure, process subscriptions, respond to support requests and improve MyWins. Personalised Insights and Parent Coach are designed to support the parent's judgement; MyWins does not use them to make solely automated decisions about a child that produce legal or similarly significant effects.

1Contract: to provide the account, dashboard and subscription service requested by the parent.

2Legitimate interests: to keep the service safe, troubleshoot issues and improve the platform, balanced against family privacy.

3Legal obligation: where records must be kept for tax, accounting, fraud prevention or legal compliance.

4Consent: where consent is required, such as optional marketing communications.

4. Children's information

MyWins is a parent-controlled family service that children can access through a restricted child dashboard. The parent creates the account, creates each child profile and decides what information to enter. MyWins applies high-privacy defaults and limits the child view to information needed for the family experience.

Children see their own name and the activities, wins, misses, comments, challenges, rewards and progress entered or selected by their parent.
Children cannot see billing, the parent's email, subscription controls or parent-only settings.
Child usernames and PINs should remain within the household.
Parents should not enter health, medical, safeguarding or other highly sensitive information in comments.
Parents can request correction or deletion of a child profile. Children also have data protection rights, which may be exercised directly or with parental support depending on age and understanding.

A simple privacy explanation for children

MyWins shows you information that your parent has added for your family. This may include your name, wins, misses, comments, challenges and rewards.

Your parent controls your MyWins profile.
You cannot see payment details or private parent settings.
MyWins does not show adverts on your child dashboard.
Tell your parent if something on your profile is wrong or you want it removed.
Keep your username and PIN private and only use your own profile.

6. Security

MyWins uses parent authentication, rate-limited child sign-in, one-way child PIN protection, random expiring child sessions, database access controls and row-level security to separate family records. Child sessions are restricted to the child's own experience and do not expose parent billing or account controls. No internet service can promise absolute security, so parents should use a strong password and keep child PINs private.

7. How long we keep information

Account and family dashboard data is kept while the account remains active or while it is needed to provide access to saved progress. When an account is closed or deletion is requested, MyWins will delete or anonymise family dashboard data after completing necessary verification and backup cycles, unless limited records must be retained for legal, accounting, fraud prevention, security or dispute purposes.

8. Your UK data protection rights

UK users may have rights to access, correct, delete, restrict or object to the use of their personal information, and to request a copy of their data. Parents can also contact us about a child profile connected to their account.

You also have the right to complain to the Information Commissioner's Office (ICO) if you are unhappy with how personal information is handled. You can find the ICO's complaint guidance at ico.org.uk/make-a-complaint.

9. Cookies and similar technologies

MyWins uses essential cookies or local storage to keep users signed in, remember preferences and protect accounts. Optional analytics and Meta advertising measurement are disabled unless a parent chooses to allow them through the privacy choices shown on the site. Parents can continue using MyWins with only necessary storage.

When optional marketing measurement is allowed, MyWins may record campaign parameters such as UTM source, campaign, creative, referral or creator code and may use Meta Pixel and server-side conversion measurement. MyWins does not send child names, child profile IDs, activity names, comments, challenges or other child-identifying content to advertising systems.

10. Contact

For privacy requests, account deletion or data questions, email hello@mywinsathome.com or use the Support page. We may need to verify the requesting parent's identity before acting on an account or child-data request.